Maximilian Tatton-Brown

Since leaving the world of traditional PR agencies, I’ve seen the startup world from nearly all angles now: writer, in house at a scaleup, my own agency, head of comms at a Venture Capital (VC) — and the more distance you gain from the agency community, the more clearly its foibles reveal themselves.
Considering everything I’ve learned working closely with the stakeholders of this world, I think there are some clear lessons for the agency industry.
I want to talk through how agency owners can...

Simply put, I don’t think you should hire a public relations agency before Series A.

You probably don’t have product/ market fit yet. You’re probably still working out what that crucial persuasive message that closes the most important deals. You probably don’t have a critical mass of advocates to sing your praises.

There are many more important ways to use your time and money than the monthly thousands required to do a great job. So the question is, how do you make the most of your victories...

We must take more pride in analysing how stories ar...

The iPod effect: how near limitless storage made co...

Inside DataSift: A one-stop shop to build on social...

Mark Zuckerberg defends Facebook censorship despite...

Inside GoCardless, the startup that helps you get p...

If the saying goes that content is King, today’s warring agendas, varying competence and vulgar chaos would put Game of Thrones to shame....

Inside Shazam

It doesn’t take a tech expert to spot that Google has been acting strangely lately. Strapping computers to your face, launching self-driving cars, buying military robotics and AI companies — none of these are particularly endearing them to your average Joe. Indeed, many are setting new standards for invasiveness and...

In the six years since we were all walking around with little bricky Nokia phones, we’ve come to enjoy many of the aspects of having a supercomputer in our pocket – but the fact that battery life will rarely exceed a day isn’t one of them. It seems not a...

If there’s one subject that tends to divide digital consumers, micro-transactions must be high up the list...